Smartflow Brand Guidelines
Follow these guidelines when creating documentation, presentations, and marketing materials for Smartflow.
Logo Usage
Primary Logo
Use the Smartflow logo in its primary form (horizontal lockup) wherever space permits.
- Minimum size: 120px wide (digital), 30mm wide (print).
- Clear space: Maintain a clear zone equal to the height of the "S" character around all sides of the logo.
- Backgrounds: Use the full-color logo on white or light neutral backgrounds. Use the white (reversed) logo on dark backgrounds (primary.800+ or darker).
Do / Don't
| ✅ Do | ❌ Don't |
|---|
Use official logo files from site/static/img/ | Recreate or approximate the logo |
| Maintain aspect ratio when scaling | Stretch, skew, or rotate the logo |
| Use approved color variations only | Change logo colors to match other brands |
| Keep clear space around the logo | Crowd the logo with text or images |
Color Palette
All colors are defined in 05-design-specs/design-tokens/colors.json. Reference token names, never raw hex values.
Primary — Navy
| Token | Hex | Usage |
|---|
color.primary.600 | #2f588b | Primary buttons, links, headings |
color.primary.700 | #25456d | Hover states |
color.primary.800 | #1b3250 | Active states |
color.primary.900 | #112033 | Sidebar backgrounds, footer |
color.primary.400 | #5e86bf | Dark mode primary |
Accent — Teal
| Token | Hex | Usage |
|---|
color.accent.500 | #22afcb | Highlights, badges, accent elements |
color.accent.400 | #4cc1db | Hover accents |
Semantic
| Token | Hex | Usage |
|---|
color.semantic.success.base | #2e9d58 | Success states, verified |
color.semantic.warning.base | #d18a08 | Warnings, needs review |
color.semantic.error.base | #c3382b | Errors, failures |
color.semantic.info.base | #1f7fbf | Informational |
Typography
Typefaces are defined in 05-design-specs/design-tokens/typography.json.
| Usage | Font Family | Weight |
|---|
| Body text | Inter, Segoe UI, sans-serif | 400 (Regular) |
| Headings | Inter, Segoe UI, sans-serif | 600–700 (Semi-bold to Bold) |
| Code / monospace | JetBrains Mono, SFMono-Regular, monospace | 400 |
Sizing
- Body: 1rem (16px) base.
- Headings: Follow the design token scale (xs through xl).
- Do not use font sizes smaller than 0.75rem (12px) in documentation.
Tone of Voice
Smartflow's tone is professional, confident, and clear. We write for busy banking professionals who need answers fast.
| Attribute | Description |
|---|
| Professional | No slang, memes, or overly casual language |
| Confident | State capabilities clearly; qualify roadmap items with timing |
| Clear | Short sentences, active voice, outcome-first structure |
| Precise | Use exact numbers, specific terms from the glossary |
Do / Don't
| ✅ Do | ❌ Don't |
|---|
| "Smartflow extracts 200+ fields in under 5 minutes" | "Smartflow is really fast at reading documents" |
| "Covenant Monitoring (coming Q3 2026)" | "We'll have covenant monitoring soon" |
| "Evidence-linked provenance for every extracted field" | "AI-powered magic" |
| Use glossary terms consistently | Invent synonyms for established terms |